New York, NY—December 7, 2015— Dutch fashion watch sensation KYBOE! has officially entered the U.S. market as part of its massive global expansion. The Netherlands-based cult watch brand, created by founders and best friends Dick Sijmons and Kees de Bruïne, launched on Saks.com with over 50 SKUs for the holiday selling season. In early 2016, the brand will roll out in select retail and fine department stores throughout the country.
Friends since childhood, founders Dick Sijmons and Kees de Bruïne launched the brand in 2009. Inspired by their own global travel and adventures, the pair set out to create a watch that fit their own bohemian lifestyles. Out of the trunk of the car, they built a strong European consumer following and secured distribution in the Netherlands, France and Spain, but always wanted to expand globally and build a presence in the U.S. In spring 2015 they formed a partnership with Marc Bell, the founder and managing partner of Marc Bell Capital and Joseph Roos, a principal at Marc Bell Capital. Bell has committed an infusion of capital along with a powerful marketing and distribution plan that will build KYBOE! into a world-class, globally recognized brand that is distributed at the finest retail stores in the world.
“We are thrilled to introduce KYBOE! to the United States and couldn’t think of a better launch partner than Saks.com,” said Marc Bell, founder and managing partner, Marc Bell Capital. “KYBOE!’s personality and look is distinctive, and we are committed to positioning KYBOE! as the premiere player in the accessible luxury watch segment.”
“Kees and I set out to create a brand that we loved and that was inspired by our passion for travel, fun and fashion,” said co-founder Dick Sijmons. “We are so excited to partner with Marc Bell and his team who will help us expand our vision and deliver the spirit of KYBOE! to our friends in the U.S. and throughout the world.”
Inspired by the striking colors of the tulip fields of the Netherlands, KYBOE! offers oversized, colorful styles for both women and men. The brand carries over 300 SKUs with global distribution in the Netherlands, France, Spain and more. Styles range in price from $190-$530.
To celebrate the U.S. launch of the brand, KYBOE! recently produced an Art Basel exhibition and cocktail reception in Miami featuring Burning Man sensation, Laura Kimpton.
KYBOE! is a global watch brand inspired by vibrant colors and designed with an oversized and immediately recognizable style. Founded in 2009 by Dick Sijmons and Kees de Bruïne, and later joined by Marc Bell and Joseph Roos of Marc Bell Capital in 2015, the company continues to rise as a globally recognized fashion watch brand.
About Marc Bell Capital
Marc Bell Capital (“MBC”) is an investment firm founded in 2003 by serial entrepreneur Marc Bell. Based in Boca Raton, FL, MBC utilizes a variety of investment vehicles to pursue opportunities in finance, venture capital, private equity, retail, hospitality and theatrical ventures. Today, MBC has over 80 active investments across various sectors and stages.